Kristen Bell has no problem admitting she’s experimented with marijuana.
The Golden Globe-nominated star is married to fellow actor Dax Shepard and together, the couple has two children. They are still working in Hollywood. But ever since becoming parents, Bell and Shepard insist they’re putting the kids first.
For Bell, that means giving up her previous habits, like using recreational marijuana. However, she’s still very invested in promoting CBD products, which she insists “reshaped” her “mental self-care.”
Critics came after Kristen Bell for using marijuana
Plenty of celebrities from Willie Nelson to Lady Gaga admit to using marijuana to help manage stress, unwind, and avoid alcohol. But Bell faced tons of criticism for her pro-pot stance in 2018.
“I like my vape pen quite a bit and I smoke around my husband. It doesn’t seem to bother him,” the Forgetting Sarah Marshall star said during a podcast interview, according to HuffPost. “Weed rules. Once a week, if I am exhausted and we are about to sit down and watch 60 Minutes, why not?”
And after she received backlash from getting real about marijuana use, she says she didn’t pay attention to any of it, Refinery29 reported. “I literally don’t even care. [Marijuana is] legal in California — so maybe take it up with California if you have a problem with it?”
Though Bell still defends the benefits of marijuana, she did say she won’t get high in front of her kids.
“Because I’m always around my children, I don’t have the opportunity to [use recreational marijuana]. But I will say sincerely if given the choice, I would certainly rather use marijuana in any form than have a shot of something. I’m just not an alcohol person.”
Instead of regular weed, Bell prefers CBD products and even invested in one of her favorite companies to make the products more accessible to everyone.
Kristen Bell unveiled the affordable CBD brand Happy Dance
Bell came across the Lord Jones line of CBD products and fell quickly in love. However, she recognized that many fans and followers weren’t able to justify the pricey products. So she approached them about making a more affordable product line.
The mom of two recalled, “I said, ‘Listen, you guys make the best products. Can we work together to figure out how to make a product that is aligned with all of our values and that has an accessibility factor? I don’t want anyone sweating when they look at the receipt.’”
She’s focused on self-care during the pandemic — with CBD
A three product release of CBD Body Butter, CBD Coconut Melt, and CBD Bath Bombs is the result of that conversation. It’s all part of her mission to help everyone access self-care, even during a global pandemic.
Bell said CBD helps her, “feel like a thermostat in the room is at the exact right temperature” and calms her racing thoughts.
“My mental self-care has been reshaped because I realized during COVID that I have to give everyone, including myself, a lot more grace. You’re going to see everyone’s proclivities when you’re spending this much time together, so you gotta make time for the things that calm you down and make you feel good.”
And that’s perfectly aligned with her goals. “My main goal in life is to promote happiness and reduce suffering,” she told Refinery29. “I felt a responsibility with my voice and platform to share good information with other people who might need it. Happy Dance is a mindset and a mantra that reminds you that you are important.”
Cannabis infused products manufacturing is quickly becoming a massive new market. With companies producing everything from gummies to lotions, there is a lot of room for growth as consumer data is showing a larger shift away from smokable products to ingestible or infused products.
This is the first article in a series where we interview leaders in the national infused products market. In this first piece, we talk with Keith Cich, co-founder of Sunderstorm, Inc. and the brand Kanha Gummies. Keith and his business partner, Cameron Clarke, started Kanha Gummies in 2015 after long careers outside of the cannabis industry. In 2015, they went all in and started the brand, which grew to be a major player and driving force in the California market.
Next week, we’ll sit down with Mike Hennesy, director of innovation at Wana Brands. Stay tuned for more!
Aaron Green: Keith, nice to meet you. Thank you for taking the time today. Tell me about how you got Sunderstorm off the ground and how you got involved in the company?
Keith Cich: Absolutely. So, my business partner, Cameron Clarke, is a lifelong friend. We met as undergraduates at Stanford University. I went on to work on Wall Street and did commercial real estate. Cameron has been a serial entrepreneur, from a much more technical side working in software. He was actually one of the first people to bring the Açai Berry to market and put it on the shelves of Whole Foods. So, he’s kind of the science and operations guy and I’m the finance and business guy. It’s been very synergistic.
By 2015 we had both traveled extensively and were big advocates of plant medicine and cannabis as another form of plant medicine. We also have a 15-year track record of going to Burning Man together. Really, explorations in consciousness and plant medicine were what tied us together. When cannabis came up as a business opportunity, we just kind of looked at each other and said, you know, we have a lot of business experience to bring to the table. We have a love of the plant and an appreciation for how it will impact society. So, we kind of went all in in 2015 under proposition D, and set up operations in Los Angeles at that time.
Aaron: How did you decide to get into infused products from the list of choices?
Keith: Yeah, we initially set up extraction, but we felt that cultivation and extraction would ultimately be commodities. However, if you could develop popular brands you could carve out valuable shelf space and have longevity.
We acquired a small gummy company in February 2016. In the beginning of it all – I call it “Cannabis 1.0.” At that time, a lot of the packaging was really oriented around men in their 20s focused on “high consumption.” The packaging was a lot of black and skull and crossbones, and it didn’t really represent who Cameron and I were as people. You know, we were a little bit older and well-traveled. And we just felt like when adult use would come in that brands would take a different pathway. So, we hired a branding person to come in and help with packaging.
We really focused on a product that would appeal to females because it was clear they were going to be 50% of the market – and packaging that would really appeal to older people, which we thought would come on board once the stigma of cannabis was reduced. And so, we really set up Kanha gummies, at that time in early 2016, to be this adult use product that would appeal to a wide spectrum, both medical users as well as adult users in the time that would come in the not too distant future.
Aaron: Yeah, that’s interesting. You talked about how you thought about differentiating in the early days getting off the ground. How do you think about differentiating today?
Keith: The two things that really set Sunderstorm apart from the crowd is automation and innovation. We were the first gummy company to invest hundreds of thousands in European confectionery equipment, which allowed us to scale our business, but more importantly, produce an identical product every time. The reason we hear people come back to Kanha gummies is that they have the same replicable experience every time, which is really the key to CPG companies. So, it’s really stringent automation that allowed us to develop precise dosing. In fact, in 2019, we won the award from CannaSafe, which is the largest lab in California, for the most accurately formulated edible. We dialed in manufacturing and that’s what set us apart in the early years.
My partner is really geared towards science and implementing new delivery systems for cannabinoid products. We were the first company to come out with a nano edible about a year ago in 2019 and we are still the leader in offering consumers nano-molecular delivery systems. What does that mean? One of the common problems with edibles is that it takes 45 minutes to an hour for it to kick in. We all know friends who take a cookie and double up on the cookie and end up having too big of an experience. Rapid onset curbs that risk. Our nano gummy kicks in about 15 to 20 minutes, and it’s got just this really nice journey to it. We’ve separated the audience between the people that have our classic gummies, which takes longer to kick in, maybe a little bit stronger and the nano technology, which has a really fast onset, and really kind of a discrete journey. We stay ahead of the competition today, because of the nanotechnology that we’ve implemented in gummies.
As I always say, it’s not about how much vitamin C you take – it’s more about how much vitamin C gets in your blood stream. And it’s the same with cannabis, right? It’s how much THC and CBD or other molecules get in your system. So it’s about really having the highest bioavailability and the best performing products. And that’s what our customers have come to believe about Sunderstorm.
Aaron: You’ve talked about a couple new products from Kanha. At a high level, can you talk about your process for ideating and creating a new product?
Keith: Sure. I could use an example of a product that we’ve just kind of relaunched. It’s called the Tranquility gummy and it’s targeted for sleep. What we’ve discovered is there’s a whole host of medical reasons why people take cannabis – as well as the adults who take cannabis for entertainment – but sleep is a major issue for Americans of all ages. It’s surprising. It impacts 20 year olds and it impacts 60 year olds.
Part of the process of coming up with a product is trying to figure out what’s the need in the marketplace. So in this case, we really looked and said, hey, let’s target sleep and see if we can experiment and come up with a product. Our first round of Tranquility had a mix of CBD and THC in it because both of those are valuable for sleep. CBD is a chill-pill that kind of makes you calm so you can go to sleep. THC is often something that helps people stay asleep.
“We go through many iterations of a product before it actually hits the marketplace.”In that product, we also added 5-HTP, which is a serotonin booster, which once again, people take when they have anxiety or stress. So it’s kind of a stress reliever, and it helps you be calm, which again, I think a lot of the problems for people who have an issue with going to sleep, it’s having so much on their mind that they can’t stop the monkey mind to actually enter into sleep to begin with.
We also added just a small amount, one milligram, of melatonin. We know that Melatonin is a sleep aid, but you don’t want to take so much melatonin that your body stops producing melatonin because you’re taking the supplements. So at the end of the day, you want to just encourage and coax your body into healing and not overkill it with a pharmaceutical. Right?
So that was our first generation and we worked with that but my partner looks through a lot of research that’s occurring on different cannabinoid particles, and it became clear that CBN, which is kind of a new cannabinoid that’s hitting the press, actually had really strong properties for sedation and keeping people asleep. So, we added the largest dose of CBN in any gummy, and then re-launched that product a month or two ago. And we’re getting incredible feedback from shops that they’re selling out. It’s awesome, because people are actually taking the gummy and having the effect of falling asleep and staying asleep.
It’s the combination of the different factors. No one factor is so overwhelming like a pharmaceutical drug. But it’s the combination of the different factors together that make for a great product. And we fortunately have dozens of people in our company who are happy to do R&D for our new products. We also have some people outside the company that are consultants and experts as well. We go through many iterations of a product before it actually hits the marketplace. And that’s the second thing: it’s a lot of rigorous R&D testing of products before we launch it for the end consumer.
Aaron: Yeah, so if we can touch on that, can you tell me about your experience with your most recent product launch? Whether it’s the NANO5 or the Tranquility gummies? How did you think about preparing the market for the launch? Preparing your team for the launch? And then how did it go?
Keith: I’ll talk about our sublingual line called NANO5. Again, it’s a nano product where every molecule of CBD or THC is wrapped in a molecule of fatty lipids, so that when you spray it on your tongue, it tricks your body into absorbing it directly into the bloodstream and doesn’t actually go through the digestive tract and the liver. The bioavailability of these sublinguals is high and 70 to 80% of the cannabinoids actually get into your bloodstream.
We’ve done blood sampling tests versus your standard tincture. Your standard tincture is just MCT oil and cannabis, it’s pretty crude, kind of caveman-ish, quite frankly, when compared to the delivery of pharmaceuticals are today. NANO5 is a much more advanced delivery system.“We’re here to really try to educate people the best that we can.”
Now we have the product… right? This is a sophisticated product that’s challenging for bud tenders to explain when consumers come in with their medical needs. We had to create a lot of written brochures about how the product works, what the dosages are and that sort of stuff. Then our sales people go in and actually train the shops. They’ll pull bud tenders out and do training sessions and talk about NANO5, what makes it different from other tinctures, what medical conditions is it good for, etc. It’s kind of old fashioned, in-store training.
Then we finally have implemented a new piece, which is digital bud tender and consumer training. We are leveraging a platform for bud tender training, we talk with the shop, talk about the product and if the shop manager agrees we send a link out to all the bud tenders who take a quiz. The bud tenders get educated on an online platform, take a quiz, and then when they pass the quiz, they get a licensed sample of the product to try themselves so they have firsthand experience.
What we find in many shops is that the consumer is still not that educated about cannabis, particularly for medical uses, and particularly what I call the “new consumer” that hadn’t used cannabis in their lives, because it had such a high stigma to it and now with the reduction of the stigma it means a 40 or 50 year old woman might go into a store to find something to help with pain, or help with anxiety. Now, the bud tender can use the training that they’ve learned on NANO5, and understand that this could be a good product for them, and then talk about it intelligently and give some materials to the consumer before they walk away.
It can be intimidating for consumers to go into a shop, you know, it’s a new experience. It’s like going to the doctor’s office, you don’t always hear what they say, because you’re kind of nervous. So giving them the written materials, and even a test to follow up on online really allows for a form of education that is in tune with the user needing to learn at their own speed and really to just take away what’s important for them.
Aaron: Did I hear you correctly? The user – the end consumer – can also do a quiz?
Keith: Yes. Sunderstorm is about science and education. There’s a lot of assumptions in the marketplace that may not be correct. So, we’re here to really try to educate people the best that we can. And we really believe the rest of the world acts in a digital manner for education. In some ways, cannabis is a little bit behind the times because it’s difficult to advertise on Facebook and traditional venues. So we have one hand tied behind our back when we’re dealing with the digital world. But we at Sunderstorm are big believers that digital will be the way that cannabis consumers learn about brands, learn about products and learn about cannabinoids, and we want to be at the forefront of that education process.
Aaron: OK, we talked about some challenges. One of the challenges I hear a lot is about sourcing ingredients for infused products. How do you go about sourcing ingredients in your infused product lines?
Keith: Our primary ingredient that we source is distillate. And starting back in prop 215 days, we have a zero parts per billion policy on pesticides. What we discovered is before lab testing and licensure came in place is that 80 to 90% of the oil out there actually had pesticide levels that were way beyond safe. It really took licensing and the implementation of lab testing to change that regime. We now buy distillate from third party extractors and we have a handful of really big, really solid players onboard who provide that oil to us. The key is that if there’s any detectable trace of pesticides, we send it back and they replace it with a not-detect batch. So for us, that’s really the key to the whole supply chain: starting with oil that’s clean and really good quality.“Delivering the product in a compliant manner has been one of our logistical challenges, but one that I think we’ve done quite well at day in and day out.”
Fortunately, we’re one of the bigger brands in the industry so we have a little clout to make sure that the people that give us our oil are giving us their top shelf, and not their bottom shelf. We then have also made it a point to use only natural flavoring and natural coloring in our gummies. Believe it or not some of the red coloring actually is derived from beets and beet juice. We use spirulina as a source for our blue green colors. All of the gummies that we produce, not only have no pesticides, but they have no artificial flavors and no artificial coloring, which is of course standard in mainstream gummies that you buy at CVS or the local drugstore. So we really feel like we want to put out a healthy product and Cameron and I always look at each other, like, ‘we wouldn’t sell a product that we wouldn’t put into our own bodies.” And we’re very health conscious, you know, buying organic produce and not wanting pesticides to be inside us.
Aaron: Can you give me an example of a challenge you run into frequently, and this could be a business challenge, a marketing challenge, financials… something that you run into frequently?
Keith: Yeah, so we not only manufacture our products in California, but we also do self-distribution to over 500 retailers, meaning in store dispensaries and delivery services throughout California. With these 500 customers, we have two distribution points, one in LA and one in the Bay Area where I’m located. It’s an amazing challenge logistically. Not only are we running a manufacturing operation that requires precision – and it’s highly regulated – but we run a distribution company that’s highly regulated. For us the challenge is how do we efficiently deliver product to the Oregon border when we’re manufacturing in LA? We’ve had to spend a lot of time developing protocols for logistics and distribution to be able to basically meet demand throughout the state. And we’ve been growing like crazy. We add 10 new shops probably every week.
Delivering the product in a compliant manner has been one of our logistical challenges, but one that I think we’ve done quite well at day in and day out.
Aaron: What kind of trends are you looking at in the industry? And what keeps you excited?
Keith: I think COVID-19 has touched every aspect of our lives and it is impacting how we consume cannabis. Because it’s a respiratory disease, I think people have been wanting to shy away from smoking flower or vaping to keep their lungs healthy as a precaution in case they get it. So edibles have been kind of a natural choice for that. As well as the simple act of sharing something; sharing a joint raises a lot of safety risks, especially during the pandemic. It’s a lot easier to share a single gummy out of a bag safely.
Secondly, what I’ve noticed is that parents have their kids at home and yet they still want to consume cannabis as they did before. Edibles have been big because of discretion. So mom or dad can pop a gummy and have a spritzer before dinner and enjoy the night and my theory is happy parents make happy kids. So discretion has been critical.
Then I think there’s a whole round of new entrants that I mentioned before. These are people that maybe smoked weed in college or high school and haven’t touched it for 20 years and now that the stigma has been reduced, they’re coming back to the marketplace and wanting to explore. They may try a vape product, but very few of them want to smoke, as the country is generally pretty anti-smoking.
I think edibles and gummies have been a way for new cannabis consumers, particularly those who are older, to come and enjoy the positive effects, the medical effects and the social lubricant that cannabis offers, while being safe and discreet at the same time. I think COVID has definitely changed the way that that people think about consuming cannabis.
Aaron: Okay, awesome! Lastly, what would you like to learn more about? What are you interested in?
Keith: I have a degree in philosophy and religion. I’m a big fan of the evolution of consciousness. I think that is the container of the story through which we view human civilization and I honestly think we’re at a turning point for how humans in Western society view plant medicine.
I think cannabis is just the first to come along and be legalized. They’ve been doing phase II and III clinical trials on psilocybin and end of life anxiety. People, particularly war veterans, are using ecstasy or MDMA for depression.
What we’re discovering is that what we think we know about the mind is only the tip of the iceberg on how the mind works. I’m interested in exploring how these plant medicines impact individually with our psyche. Secondly, what happens to society when we reach a tipping point and a majority or at least some significant portion are taking these plants and medicines on a regular basis? It opens us up to a whole new perspective on ourselves, on society and on the universe that we live in. So I read a lot in those fields. And that’s what really excites me.
Aaron: Great. So that’s the end of the interview. Thank you for that.
Nowadays, many athletes face problems of muscle damage and other sports injuries and the recovery to any sports injury is very tough. It can take much more time than any other injuries. Every athlete and sportsman works hard to push his/her body to perform the best. They even do the toughest workouts to make their body the best. But working out isn’t the only solution. Cannabidiol or CBD products can help you perform your body well and can help in your sports recoveries. CBD products, such CBD edibles can help your well being while training, while protein drinks containing CBD can really build up your muscles and strengthen your body as well. Whether you are a weightlifter, marathon runner, or a footballer, CBD will definitely help you increase your muscle performance.
Oct 17, 2020; Tuscaloosa, Alabama, USA; Georgia defensive back Lewis Cine (16) takes down Alabama running back Najee Harris (22) who loses his helmet on the play during the first quarter at Bryant-Denny Stadium. Mandatory Credit: Gary Cosby Jr/The Tuscaloosa News via USA TODAY Sports
Muscle damage during exercise:
Before going down into cannabidiol benefits, you have to understand the common muscle damages during any workout. When you exercise a particular muscle, it uses energy, and lactic acid starts accumulating in your muscles that cause stress and cramps. This stress is the main reason for fibre damage in that muscle. It sounds odd, but this type of muscle-soreness is indeed really helpful and healthy.
It is because due to this damaging of muscle fibres, your immune system starts working and progressively repairs that damage occurred during the workout. This repair eventually makes your muscles even bigger, stronger, and powerful according to your exercise demands. In this way, your exercise routine will become easier day by day.
But you need something like CBD that will push your immune system to do better repair and increase muscle’s strength. Workouts don’t only damage your muscle fibres, but also burn your energy, lose mineral fluids, and do complex hormonal changes.
Oct 16, 2020; San Diego, California, USA; Tampa Bay Rays shortstop Willy Adames (1) is unable to field a ground ball hit by Houston Astros designated hitter Michael Brantley (not pictured) during the fourth inning during game six of the 2020 ALCS at Petco Park. Mandatory Credit: Orlando Ramirez-USA TODAY Sports
How does CBD work?
CBD is an extraction product of the cannabis plant. There are about 400 active compound products of it, and these contain both psychoactive and non-psychoactive products. When CBD enters the body, it interacts with the endocannabinoid system of our body and maintains many processes and reactions occurring in our body. It also helps in maintaining many reaction cycles and everyday routine works. It helps in getting better sleep, boosts up the metabolism, and also helps our immune system to work better. As it is a non-psychoactive compound, it will not make you feel high. CBD not only gives you the immune system benefits, but it also gives many physical benefits. As CBD edibles are the best edibles for muscle recovery and building muscle mass, it is used by many athletes and sportsmen during sports injuries.
The best thing about cannabidiol is that it doesn’t produce any side effects. That is why people also use it in their everyday routine because it helps them relieve pain and inflammation in joints and back after a workout.
This article was republished on CBDNewsFeed.com from the original article, How athletes can use CBD in their recovery, which was originally published on 2020-10-17 18:15:00 (based on the date that was listed on the original article at the time it was republished). We shared this article on CBDNewsFeed.com because our editorial staff believed that its context was useful and helpful to our readers. If you have any questions regarding this article, please email us at info@CBDNewsFeed.com.
Thank you for reading this article! We’d love to hear your thoughts and answer your questions in the comments below.
“ Global Cannabidiol (CBD) Market Research Report estimates the size of the market for 2020 and projects its growth by 2025. It provides a detailed qualitative and quantitative analysis of the Global Cannabidiol (CBD) market. And collect useful data for this extensive, commercial study of the Global Cannabidiol (CBD) market. The global Global Cannabidiol (CBD) report is a basic hold of information, essentially for the business executives.
Development policies and plans are discussed as well as manufacturing processes and industry chain structure is analyzed. This report also states import/export, supply and consumption figures as well as manufacturing cost, global revenue and presents gross margin by regions like North America, Europe, Japan, China and other countries (India, Southeast Asia, Central & South America, Middle East & Africa etc.)
Leading players of the global Cannabidiol (CBD) market are analyzed taking into account their market share, recent developments, new product launches, partnerships, mergers or acquisitions, and markets served. We also provide an exhaustive analysis of their product portfolios to explore the products and applications they concentrate on when operating in the global Cannabidiol (CBD) market. Furthermore, the report offers two separate market forecasts – one for the production side and another for the consumption side of the global Cannabidiol (CBD) market. It also provides useful recommendations for new as well as established players of the global Cannabidiol (CBD) market.
Cannabidiol (CBD) Market competition by top manufacturers/Key player Profiled: ENDOCA, CBD American Shaman, Gaia Botanicals, Isodiol, Medical Marijuana, Aurora Cannabis (AC), Cannoid, Canopy Growth Corporation, CV Sciences, IRIE CBD, Elixinol, NuLeaf Naturals, PharmaHemp, Folium Biosciences
Market segment by Type, the product can be split into
Food Grade Pharmaceutical Grade
Market segment by Application, split into
Anxiety Fibromyalgia (FM) Diabetes Other
If you have any additional requirements, feel free to contact us.
According to This Researcht study, over the next five years the Cannabidiol (CBD)market will register a xx% CAGR in terms of revenue, the global market size will reach US$ xx million by 2026, from US$ xx million in 2020. In particular, this report presents the global market share (sales and revenue) of key companies in Cannabidiol (CBD)business. Cannabidiol (CBD) market development trend, sales volume and sales value (million USD) forecast in regional market, the main regions are China, USA, Europe, India, Japan, Korea, South America, Southeast Asia.
Industry chain, downstream and upstream information is also included. World trade was already slowing in 2019 before COVID 19 outbreak, weighed down by trade tensions and slowing economic growth, such as uncertainty generated from Brexit, the U.S.-China trade war, the Japan-South Korea trade war. Trade is expected to fall by between 13% and 32% in 2020 as the COVID 19 pandemic disrupts normal economic activity and life around the world, according to the study of WTO. The decline in exports has been mainly due to the ongoing global slowdown, which got aggravated due to the current Covid-19 crisis. The latter resulted in large scale disruptions in supply chains and demand resulting in cancellation of orders. This Researcht â€™s analysis shows that as China started reopening its economy, world exports initially recovered across the board. But estimates of the expected recovery in 2021 are uncertain, with outcomes depending largely on the duration of the outbreak and the effectiveness of the policy responses.
The report offers in-depth assessment of the growth and other aspects of the Cannabidiol (CBD) market in important countries (regions), including:
North America(United States, Canada and Mexico)
Europe (Germany, France, UK, Russia and Italy)
Asia-Pacific (China, Japan, Korea, India, Southeast Asia and Australia)
South America (Brazil, Argentina, Colombia)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
Cannabidiol (CBD) market is split by Type and by Application. For the period 2015-2025, the growth among segments provide accurate calculations and forecasts for sales by Type and by Application in terms of volume and value. This analysis can help you expand your business by targeting qualified niche markets.
The report also covers competitive developments, such as long-term contracts, new product launches and developments, and research & development activities being carried out various leading players such as company profiles, product picture and specification, capacity, production, price, cost, revenue and contact information in this market. It also provides information regarding various business and corporate strategies adopted by key players to strengthen their position in this market. In a word, the report provides major statistics on the state of the industry and is a valuable source of guidance and direction for companies and individuals interested in the market.
Global Cannabidiol (CBD) Market: Competitive Rivalry The chapter on company profiles studies the various companies operating in the global Cannabidiol (CBD) market. It evaluates the financial outlooks of these companies, their research and development statuses, and their expansion strategies for the coming years. Analysts have also provided a detailed list of the strategic initiatives taken by the Cannabidiol (CBD) market participants in the past few years to remain ahead of the competition.
Table of Contents
Report Overview:It includes major players of the global Cannabidiol (CBD) market covered in the research study, research scope, and Market segments by type, market segments by application, years considered for the research study, and objectives of the report.
Global Growth Trends:This section focuses on industry trends where market drivers and top market trends are shed light upon. It also provides growth rates of key producers operating in the global Cannabidiol (CBD) market. Furthermore, it offers production and capacity analysis where marketing pricing trends, capacity, production, and production value of the global Cannabidiol (CBD) market are discussed.
Market Share by Manufacturers:Here, the report provides details about revenue by manufacturers, production and capacity by manufacturers, price by manufacturers, expansion plans, mergers and acquisitions, and products, market entry dates, distribution, and market areas of key manufacturers.
Market Size by Type:This section concentrates on product type segments where production value market share, price, and production market share by product type are discussed.
Market Size by Application:Besides an overview of the global Cannabidiol (CBD) market by application, it gives a study on the consumption in the global Cannabidiol (CBD) market by application.
Production by Region:Here, the production value growth rate, production growth rate, import and export, and key players of each regional market are provided.
Consumption by Region:This section provides information on the consumption in each regional market studied in the report. The consumption is discussed on the basis of country, application, and product type.
Company Profiles:Almost all leading players of the global Cannabidiol (CBD) market are profiled in this section. The analysts have provided information about their recent developments in the global Cannabidiol (CBD) market, products, revenue, production, business, and company.
Market Forecast by Production:The production and production value forecasts included in this section are for the global Cannabidiol (CBD) market as well as for key regional markets.
Market Forecast by Consumption:The consumption and consumption value forecasts included in this section are for the global Cannabidiol (CBD) market as well as for key regional markets.
Value Chain and Sales Analysis:It deeply analyzes customers, distributors, sales channels, and value chain of the global Cannabidiol (CBD) market.
Key Findings: This section gives a quick look at important findings of the research study.
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Nobody should have to live with pain. Since many prescription painkillers are both addictive and dangerous, more people are turning to CBD as a natural means of relief. If you’re new to CBD, our guide to the best CBD oils for pain will help you find the brand that’s right for you.
Many people suffer with debilitating pain that derails their lives. Traditionally, severe pain has typically been treated with therapies such as physical therapy, occupational therapy, massage therapy, and of course, prescription pain medication. And while those therapies help immensely, prescription pain medication can be both dangerous and addictive.
In light of this fact, more people are turning to CBD oil as a natural means of relief from tough chronic and acute pain. But which CBD oils are the best? How does CBD tackle difficult pain? We will answer these questions and more in our guide to the best CBD oils for pain.
How Our CBD Oil For Pain List Came Together
Even though there are a good number of CBD oil brands out on the market, figuring out which brands are the most clean and the most effective can be a very daunting task. While you may feel tempted to make an impulse buy, it really pays to spend some time doing the research in the long-run. In thinking about brands and oils, you should really pay close attention to the effectiveness, quality, and purity of the oil as well as the brand’s reputation.
If you still feel overwhelmed and befuddled, please don’t worry. We’ve taken the guesswork out of the research by doing the bulk of it for you. Before we selected our top three brands, we set up stringent guidelines to follow. We then used these guidelines to whittle down our list until our top three brands remained.
In thinking about the top CBD oils for pain, we focused on:
How long the brand has been in the industry
Reviews and comments by verified customers
Whether or not the brand used a third-party lab to test its products
If the lab results were made easy for customers to find
Articles from both niche experts and CBD journalists
The overall purity of the oil
As we worked our way through the brands, not surprisingly, our list became quite lengthy. In light of that, we hunkered down and cut our list down even more until we were left with the top three brands that you will read about below.
FAB has been in the CBD business since 2017. Everyone who works at FAB takes health and wellness very seriously. To that end, FAB’s mission is to use premium supplementation, science, and innovation to allow everyone to have access to a healthy lifestyle.
The FAB team believes in transparency, creating high quality products, and having a stellar customer service department. FAB never uses any additives or dangerous chemicals in any of its products. All of the organic Colorado hemp that the brand uses is free of herbicides and pesticides.
FAB CBD has been commended time and time again for its exceptional customer service. Each member of the FAB team goes out of their way to address every customer’s questions and concerns. The fact that there are a host of verified positive customer reviews on the brand’s website attests to this fact.
Every single one of FAB’s products is made from the cleanest, most pure extract possible. FAB’s full-spectrum CBD oil comes in strengths of 300mg, 600mg, 1200mg, and 2400mg, and in flavors of citrus, mint, natural, berry, and vanilla. All of the brand’s products are tested by ProVerde Labs, an independent third-party laboratory.
Specific Criteria for Choosing Our Top Three Oils
When we selected our top three CBD oil brands, we looked at:
Hemp Sources — All of the hemp that FAB uses comes from Colorado. The hemp is organic and is free from herbicides, pesticides, and other chemicals. FAB also uses state-of-the-art cloning and harvesting practices and machinery.
Reputation — FAB has a strong reputation among other top CBD companies as well as customers, journalists, and CBD insiders. Reading all of the positive verified customer reviews gave us all the verification that we needed.
Price — FAB’s oils range in price depending on the strength that you choose. Overall, we found the oils to be both effective as well as affordable. In fact, the pricing falls in line with many other reputable brands out on the market today.
Effectiveness — When it comes to full spectrum products, FAB makes some of the best around. Not only are the oils safe, they’re also effective, clean, and are of the best quality. Verified customer reviews on the brand’s website confirm the effectiveness of FAB’s full-spectrum oils.
Our Thoughts and Conclusions — We love FAB’s amazing line of products. Along with full-spectrum oils, the brand also offers gummies, a topical cream, CBD dog treats, CBD-free super greens, a brand new calming CBD vape, as well as a recently introduced CBD Body Salve. FAB is our top pick not only because of the brand’s stellar reputation for customer service, but also because FAB has a solid line of CBD products and truly believes in transparency.
Elixinol strives not only to learn about hemp, but to also teach others about it. To that end, the brand seeks to teach everyone around the world about the healing benefits of hemp. The team at Elixinol is dedicated to science, research, and crafting innovative products that are loaded with terpenes, flavonoids, and cannabinoids.
As such, Elixinol employs experts, research scientists, medical doctors, and veterinarians that work together as a team to study how cannabinoids affect the body to improve life. Elixinol creates full-spectrum CBD oils, topicals, and capsules. The brand does not use a third-party lab to test its products, but does, however, employ its own experts to rigorously test each one of its products.
Elixinol’s Full-Spectrum CBD Oil
Elixinol’s full-spectrum CBD oil is created from hemp that the brand grows itself in Colorado. In doing this, Elixinol controls the creation of its products from seed to sale. Elixinol’s full-spectrum CBD oils come in Organic Balance or Daily Balance varieties. The Daily Balance is available in Cinnamint and Natural flavors and in 133mg, 500mg, 1000mg, and 4000mg of CBD per bottle.
Source of Hemp — Elixinol grows its own organic hemp in Colorado.
Reputation — Elixinol has a reputation for having a top-rated return policy as well as a large product variety. The brand is also praised for having high-quality CBD oil oral applicators. Overall, Elixinol has a solid reputation among its customers.
Price — The oil prices vary depending on the amount of CBD in the bottle.
Effectiveness — Elixinol is also known for having a strong quality full-spectrum CBD oil. The brand also has verified positive customer reviews on its website attesting to this fact.
Our Thoughts and Conclusions — Elixinol strives to educate others about the healing powers of hemp. The brand is involved in the creation process from seed to sale and even has its own in-house lab to test its products. Having said that, Elixinol does not use an independent third-party lab to test its products. There are also reports that the order processing time is slow. The brand does, however, have a solid reputation for producing products with a solid reputation.
Endoca’s mission is to be an industry leader when it comes to innovating ways that hemp is extracted. The brand sells a line of natural CBD extracts. Endoca strives to cultivate and extract CBD from organic hemp that is free from chemicals, toxins, and other preservatives. The brand is a champion of the environment and uses sustainable practices in how it cultivates the hemp.
Endoca has a broad line of full-spectrum CBD oils including a 300mg Raw CBD Oil and CBD Hemp Oil and a 1500mg Raw CBD Oil and Hemp Oil. All of the brand’s oils are gluten-free, non-GMO, and vegan.
Source of Hemp — Endoca is based out of the Netherlands. The brand uses organic farming practices and believes in keeping things simple and as natural as possible. Endoca’s hemp is grown in Northern Europe in Scandinavia.
Reputation — The brand has a strong reputation for worldwide delivery and organic and effective products.
Price — The price of the products depends on how much CBD is in the products. The brand does its best to provide affordable products to customers from all over the world. Having said that, the pricing on the products does tend to be on the expensive side.
Effectiveness — Endoca’s products are 100 percent organic, and are full-spectrum. The brand strives to create highly effective products through natural methods.
Our Thoughts and Conclusions — Endoca is another reputable brand that strives to create an all-natural, effective line of CBD products. Even though the brand is based in the Netherlands, they do ship worldwide. They offer free shipping in the United States on order over $74. Endoca uses a third-party lab to regularly test all of its products, and those results are made available to customers online. Even though the brand has a solid reputation for creating strong products, they do lack flavor options.
What is the Difference Between Chronic and Acute Pain?
Many people are under the impression that pain is just pain. What many don’t understand is that pain can be separated into two different categories: chronic pain and acute pain. With chronic pain, the pain lingers well after an injury healed or a traumatic event has ended. Conversely, acute pain will stay for a brief period of time before slowly going away as an injury has healed.
It’s fairly easy to treat acute pain, chronic pain is more difficult to get a handle on. Pain is considered chronic if it lasts longer than 12 weeks. Chronic pain manifests itself as feelings of burning, aching, and cramping sensations throughout the body.
Chronic pain can be found in such conditions including:
Nerve damage or inflammation
Low back pain
Tension or migraine headaches
Inflammatory bowel disease
Chronic fatigue syndrome
According to the U.S. Pain Foundation, 50 million Americans endure some sort of pain each day. And while there aren’t any tests that can proficiently measure pain, doctors fall back on diagnostic tests and patient testimonies to try to figure out both the extent of the pain as well as its location. As far as diagnostic testing goes, doctors will use bloodwork, imaging, nerve conduction tests, neurological assessments, genetic testing, strength assessments, and others to diagnose the pain and determine the best course of treatment.
Sadly, anyone can experience chronic pain at any age. However, many physicians are finding that chronic pain is more prevalent in older adults. Chronic pain is more common in people who are overweight, previously injured, female, obese, or who have had any type of surgery. As mentioned earlier, some common therapies for chronic pain include chiropractic, massage, yoga, physical therapy, psychotherapy, acetaminophen and NSAIDs, or prescription pain medications, anticonvulsants, or antidepressants.
How Can CBD Oil Help Treat Chronic or Acute Pain?
These days, many people are turning to more natural methods as a means of treating their pain. Cannabidiol, or CBD, is found in the cannabis plant. CBD will not cause any euphoric sensations like tetrahydrocannabinol, or THC, (another well-known cannabis compound) will. Any full-spectrum CBD oil contains both THC and CBD. By law, however, all full-spectrum products are required to contain less than 0.3% THC.
When THC and CBD come together, they produce what’s commonly known as the entourage effect. In the entourage effect, the compounds within CBD boost each other’s positive effects while minimizing each other’s negative effects. In essence, they work together in a symbiotic relationship. So, while THC can typically cause nausea, when paired with CBD, the nausea is decreased while pain reduction and appetite is increased.
CBD oil is wonderful in chronic pain reduction because it reduces the inflammation, pain, and discomfort that derives from some of the health conditions that we mentioned previously. Many studies continue to prove that CBD oil is great at tackling tough pain from health conditions such as:
Recently, researchers have found that CBD oil can help both manage and relieve difficult pain. The body has its own endocannabinoid system, or ECS, that contains endocannabinoid receptors that work to regulate how the body responds to pain. Moreover, CBD also helps to boost serotonin levels, therefore enabling “feel good” sensations while the pain is being decreased. The endocannabinoid system, which can work without CBD, functions to bring the body back to a natural state of balance.
How Much CBD Should You Take?
This is a common question posed by those who are new to using CBD. The simple answer to this question is that there is not a set dose of CBD that everyone should be taking. Everyone is different, therefore everyone reacts differently to CBD. A great rule of thumb to go by when it comes to CBD is to start low and go slow. Likewise, when it comes to CBD, higher is not always better when it comes to the dosage. Mid-range doses have been proven to be more effective than low or high doses.
The best way to begin taking CBD is to start by taking 5mg of CBD once a day for one week. If after one week you are not feeling any relief from your pain, go ahead and increase the dosage to 5mg twice a week. After a week, do a check in with yourself to gauge your level of pain relief before stepping up to a higher dose. Just like with any type of medication or natural supplement, your body needs ample time to get used to a new CBD dosage as well.
A great example of the instructions is this: begin by taking ½ dropper of FAB CBD’s 300mg full-spectrum oil once a day for about one week. This equals about 5mg of CBD. After one week, increase your dose to ½ dropper twice a day for a week. This equals about 10mg of CBD. While you are going through this process, regularly check in with yourself to see how you are feeling and what your pain levels are. Your overall pain levels will be the best gauge as to whether you should be increasing your dose or not.
Does CBD Oil Have Any Benefits?
CBD and THC are just two of the over 100 other cannabinoids and compounds found in the cannabis plant. As stated above, while THC brings on feelings of euphoria, CBD does not. In order to create CBD oil, the CBD must first be extracted from the hemp or cannabis plants before being diluted with a carrier oil. Next, the oil is infused with different natural flavors, or no flavors at all, before it is bottled and sold in a variety of strengths.
A host of studies show that CBD is excellent at helping to alleviate many difficult to treat health conditions such as anxiety, depression, epilepsy, osteoarthritis, Crohn’s Disease, Parkinson’s Disease, and others. The simple fact that CBD works with the body’s endocannabinoid system to help regulate pain and boost serotonin levels clearly demonstrates that CBD is quite beneficial. Likewise, countless CBD users can also attest to the fact that CBD oil has helped them in some way, shape, or form with their chronic pain and other issues.
When it comes to benefits, CBD has many. And when it comes to pain, chronic pain, and back pain, it helps to understand how CBD works so that the benefits can be fully appreciated that much more. When most people think of back pain, they tend to only think of low back pain. But there are, in fact, different types of back pains that can be relieved by taking CBD.
Some of the more common types are as follows:
Muscle Strain — Muscle strain is caused when muscles are overstretched or pulled too tight. Muscle strain commonly stems from rigorous sports activities, weightlifting, and rigorous on the job activities. CBD can benefit this type of back pain because it will help to reduce inflammation and pain while helping the body to heal quicker.
Sciatica — Sciatica is a type of injury that occurs when the sciatic nerve is impinged, or pinched, between the muscles of the lower back, hips, and buttocks. Sciatica happens when a herniated disk, bone spur, or narrowing of the spine presses down on part of the nerve. Some common sensations stemming from sciatica are numbness down one or both legs, inflammation, and pain. Recent research shows that CBD can be effective at treating the pain and inflammation caused by this condition.
Degenerative Disc Disease — ThIs painful condition commonly occurs with advanced age. In degenerative disc disease, the spongy discs that are located between the bony vertebrae break down over time, causing the vertebrae to rub and press against one another. Interestingly, a study conducted in 2014 found that CBD had strong anti-degenerative effects as well as positive results in treating neuropathic pain.
Scoliosis — Scoliosis is a twisting of the spine that gets increasingly painful as time goes on. In the most severe cases, surgery, braces, and therapy are used to help correct the disorder. However, CBD can be helpful in reducing both the pain and inflammation, thus decreasing the need to prescription pain medication.
Spondylolisthesis — This common condition occurs when the individual vertebrae shift in the back. The pain that arises can either be acute or chronic. Interestingly, this condition is more common among weightlifters and athletes because they take part in athletic activities that routinely put stress on the low back. CBD can help with spondylolisthesis because it has been shown to both reduce inflammation and alleviate pain.
Arthritis — Arthritis that occurs in the low back is called spondyloarthropathies. This complex condition is caused by inflammation in the sacroiliac joints that leads to severe low back pain and spinal cord stiffness. Again, CBD oil can help alleviate this condition through its anti-inflammatory properties. An encouraging study conducted in 2017 found that CBD was extremely successful at treating persistent inflammatory pain.
Even if you aren’t dealing with chronic or acute pain, you can still take CBD each day to support the overall health of your endocannabinoid system, which will help to keep your body in a state of balance in the long-run.
Is CBD Oil Safe?
Along with wondering how much CBD they should take, this is also a common question among new users. And while CBD has been increasing in popularity, so have the number of research studies done on it that closely examine the compound’s safety and efficacy.
A recent study looking into the safety and side effects of CBD found that CBD is safe and has very few side effects. In fact, the side effects that the researchers did find were considerably mild in comparison to some of the side effects associated with prescription painkillers and other medications.
Some of the common side effects that some people feel include:
Considering that many prescription painkillers are both addictive and have dangerous side effects, it’s not surprising that many pain sufferers are now turning to CBD oil as a way of helping to alleviate difficult chronic and acute pain.
Closing Thoughts on our CBD Oils for Pain Picks
In the best circumstances, pain can be annoying and short-lived. However, in worst case scenarios, pain can be chronic and last for a very long period of time. People who deal with chronic pain not only experience a loss of body function, they also experience a loss of their lives as they know it.
While many traditional therapies such as physical therapy, massage, chiropractic, occupational therapy, cryotherapy, and others do wonders at both alleviating pain and restoring overall functionality, the fact of the matter is that other treatments such as prescription pain medication come with an array of dangerous side effects.
Studies have proven time and again that CBD is a wonderful natural alternative to dangerous addictive painkillers. Not only is CBD safe, it’s also proven effective in the treatment of such conditions like arthritis, fibromyalgia, depression, anxiety, nerve issues, sleep disorders, and others. Moreover, CBD has very few mild side effects as well.
Thanks to the work of scientists, CBD’s healing properties have been documented in such a way that chronic pain sufferers are now experiencing hope and pain relief through regularly using CBD on a daily basis. If you’re new to CBD, you should always take the time to do the research into different brands and products. While it may feel exciting to have a wealth of brands to choose from, keep in mind that not every brand is equal.
You should always take the time to do some research of your own so that you can confidently purchase the CBD product that will be the best one for you. Always take the time to look into the brand’s reputation, product quality, transparency, use of an independent third-party laboratory, and customer reviews, among other things. You should also confirm that the products contain less than 0.3% THC in them, as this confirms that the brand is following the legal guidelines for CBD products sold within the United States. If you are feeling overwhelmed and confused as to where to begin, our article is a great first place to start.
While there are many great brands out on the market today, our research led us to the conclusion that FAB CBD was the top pick for the best CBD oil for pain. While it was a very close race to make our number one pick, it should be mentioned that Elixinol came in as a very strong second place. Both of these brands create solid, effective, high-quality full-spectrum CBD oils, believe in transparency, and do not cut corners when it comes to crafting some of the best CBD products available today.
If you have any further questions and concerns regarding CBD oil and whether or not it can help you treat your tough chronic or acute pain, do not hesitate to contact your primary care physician or specialist to set up an appointment to discuss things at more length. Considering the many side effects and the potential for addiction with prescription painkillers, it makes sense to give CBD oil a try. Natural is always better when it comes to boosting your health.
This article was republished on CBDNewsFeed.com from the original article, Best CBD Oils For Pain: Top 3 Brands of 2021, which was originally published on 2020-10-16 10:00:00 (based on the date that was listed on the original article at the time it was republished). We shared this article on CBDNewsFeed.com because our editorial staff believed that its context was useful and helpful to our readers. If you have any questions regarding this article, please email us at info@CBDNewsFeed.com.
Thank you for reading this article! We’d love to hear your thoughts and answer your questions in the comments below.
With 200+ items across multiple premium brands, customers can mix and match products with no minimum order for free contactless delivery while earning rewards
SEATTLE, WA, UNITED STATES, October 15, 2020 /EINPresswire.com/ — Cannabi, a new online CBD retailer serving the Seattle area and carrying 200+ products from premium national companies as well as indie brands from the Pacific Northwest, now provides free same day delivery. This truly free delivery service promises no delivery charges, no service fees, no hidden markup prices, no minimum orders and no membership required. This allows customers to stay home and stay safe while having access to wellness products without the burden of delivery fees.
The company was created to create a better experience for people looking for CBD wellness products. This includes carrying top ranked brands such as Lazarus Naturals and NuLeaf Naturals as well as innovative products from local companies such as Oleo, Mr Moxey’s, Zone In and more. Studies increasingly show how CBD interacts with the body’s natural endocannabinoid system which plays a role in regulating pain sensation, inflammation mood. This has led to an explosion of CBD products in a variety of forms including tinctures, gummies, gel caps, mints, lotions, balms, roll-ons, soaps and more. Pets also can benefit from CBD with products now made in pet-friendly flavored treats and tinctures to aid in support concerns of anxiety or joint aches. Cannabi carries products across all of these forms for CBD products.
“We set out to create a CBD retail company that creates the best possible customer experience,” said Charles King, Chief Marketing Officer of Cannabi Seattle. “We wanted to provide the best combination of convenience, selection and value. This is all the more critical right now due to COVID and the importance of social distancing while looking for economical solutions for coping with stress and anxiety.”
Currently, the choices for CBD customers are either shopping in a physical store with limited selection during COVID or ordering online by individual brand with high order minimums and long delivery times. Cannabi Seattle is offering a better alternative and allows CBD consumers the option to receive same day delivery across multiple products and brands for free and without a minimum order requirement. In addition, the company has a rewards program with easy ways to earn points and discounts with no expiration date.
“As someone interested in exploring the benefits of CBD, it can be very expensive to find the right product for me,” said Gabby Carlson, a recent customer. “I want to be able to safely shop online while receiving my order the same day without paying extra fees for fast shipping. I like the freedom to choose across multiple brands without high order minimums.”
Cannabi was founded to provide customers with a great selection of premium CBD wellness brands with a special focus on local, PNW favorites. With “Truly Free Same Day Delivery” now serving the Seattle area, this means no delivery fees, no membership fees, no order minimums, no hidden charges and no waiting. Cannabi also uses eco-friendly packaging combined with electric and hybrid delivery vehicles to help reduce our carbon footprint.
EIN Presswire’s priority is source transparency. We do not allow opaque clients, and our editors try to be careful about weeding out false and misleading content. As a user, if you see something we have missed, please do bring it to our attention. Your help is welcome. EIN Presswire, Everyone’s Internet News Presswire™, tries to define some of the boundaries that are reasonable in today’s world. Please see our Editorial Guidelines for more information.
The Cannabidiol(CBD) Water market report explicit the complete details covering product definition, product type, and application. The report covers helpful subtleties which are sorted dependent on generation region, major players, and item type which will give a simplified view on the business. The Cannabidiol(CBD) Water market report shows the competitive scenario of the major market players dependent on the sales income, client requests, organization profile, the business tactics utilized in market which will help the emerging market segments in making vital business decisions.
The Cannabidiol(CBD) Water market research includes historic data from 2014 to 2020 and forecasts until 2025 which makes the report’s an invaluable resource for industry executives, Marketing, Sales and product managers, consultants, analysts, and other people looking for key industry data in readily accessible documents with clearly presented tables and graphs.
Cannabidiol(CBD) Water Breakdown Data by Application
Regional and Country-level Analysis
The Cannabidiol(CBD) Water market is analysed and market size information is provided by regions (countries).
The key regions covered in the Cannabidiol(CBD) Water market report are North America, Europe, South America and South Africa. It also covers key regions (countries), viz, the U.S., Canada, Germany, France, U.K., Italy, Russia, China, Japan, South Korea, India, Australia, Taiwan, Indonesia, Thailand, Malaysia, Philippines, Vietnam, Mexico, Brazil, Turkey, Saudi Arabia, U.A.E, etc.
The report includes country-wise and region-wise market size for the period 2015-2026. It also includes market size and forecast by Type, and by Application segment in terms of production capacity, price and revenue for the period 2015-2026.
Competitive Landscape and Cannabidiol(CBD) Water Market Share Analysis
Cannabidiol(CBD) Water Market Covers Following Points in TOC:
Chapter 1: Cannabidiol(CBD) Water Market Definition
Chapter 2: Research Methodology of Cannabidiol(CBD) Water Market
Chapter 3: Cannabidiol(CBD) Water Market Executive Summary
Chapter 4: Cannabidiol(CBD) Water Market Overview Includes Current Market Scenario, Porter’s Five Forces Analysis, Bargaining Power of Suppliers and Consumers, Threat of New Entrants and Substitute Product and Services
Chapter 5: Market Dynamics Covers Drivers, Restraints, Opportunities and Challenges
Chapter 6: Cannabidiol(CBD) Water Market Segmentation by Types, End-User, and Applications Forecast to 2024
Chapter 7: Cannabidiol(CBD) Water Market Segmentation by Geographical Regions
Chapter 8: Competitive Landscape of Cannabidiol(CBD) Water Market Includes Mergers & Acquisition Analysis, Agreements, Collaborations, and Partnerships, New Products Launches
Chapter 9: Key Players for Cannabidiol(CBD) Water Market
The cannabis marketplace is an ever changing one. The opportunities being generated in the UK space are immense. Yet despite the countless benefits cannabis can bring to the economy, patient care and supporting health and wellness for consumers, an image problem continues to persist.
Despite its expansive growth, there is still a lot of uncertainty and misinformation. Having worked with several cannabis businesses in recent years, I firmly believe there are a myriad of ways in which the industry can benefit from PR support. A strong PR strategy can not only drive media coverage, but help to reach customers, shorten sale cycles, bolster brand reputation and drive change within political and regulatory circles.
Whether you are a flourishing cannabis brand, a start-up or ancillary cannabis business, PR can help you stand out from the competition and become a credible voice in this competitive market.
Here are some key ways in which cannabis businesses can profit from PR:
Campaigning for progress
Each category of the cannabis sector faces its own reputational challenges. Medical cannabis is perhaps the most significant of these, yet it still goes largely misunderstood by the general public. This, along with regulatory restrictions and a lack of education in the clinical community means cannabis stigma continues to exist.
For the thousands of patients suffering with the likes of multiple sclerosis and epilepsy, still struggling to access this fully legal drug, this is a tragic, pressing issue. There are several families and individuals across the UK who campaign for medical cannabis access to be improved, by leveraging their story via the press and lobbying Parliament. Some of these high-profile families have been supported through strategic communications at The PHA Group, most notably Hannah Deacon, the mother who successfully campaigned for the first NHS cannabis license for her son, as well as the parents of toddler Charlie Hughes, who are currently seeking Judicial Review against NICE.
Both cases offer strong proof of the powerful role PR can play in supporting those in need of medical cannabis. Through speaking to media and generating coverage of the stories of both families, the complex issue of medical cannabis access has been thrust into the public eye, this in turn putting fresh pressure on the Government to address this through much-needed change. For cannabis leaders and professionals looking to invest in PR, it is critical that your PR partner understands the key issues, culture and complexities of the industry to create credible stories and campaigns to gain cut through in the media.
CBD is the most established sector of the UK cannabis industry, having become firmly attached to the lifestyle scene in recent years with its broad spectrum of health and wellness products. With approximately 7.3 million people in the UK using CBD products each year through a market already worth an estimated £300 million, the industry is predicted to grow at a rapid rate, with experts claiming this figure will more than triple in the next five years.
Despite its impressive growth, the industry has faced its own stumbling blocks. Until this year, CBD had been in a period of regulatory uncertainty and the industry faced understandable criticism when high profile cannabis probes found over half of the most popular CBD oils did not contain the amount of CBD promised on the label. This did nothing to help the already precarious public perception of CBD in the UK, meaning firms have had to work extremely hard to heal their reputations and ensure their brands are deemed trustworthy by consumers going forward.
With hundreds of brands claiming to be the best option, establishing credibility and becoming a trusted voice is key. Educating your audience by positioning company experts will help to keep your audience up to speed on the most current information and allow your brand to achieve an authoritative voice within the cannabis space.
Driving awareness drives revenue. It doesn’t matter if your story and products are revolutionary if nobody knows they exist! PR can help build a narrative which conveys the purpose of your business, along with its vision and products, whilst promoting key insights to keep your company relevant. The power of public relations in this regard is very similar to that of positive word-of-mouth.
Strategic brand building
Cannabis companies can’t advertise like mainstream companies, so they must tread carefully in the marketing of their products. However, there are great possibilities within PR. Through case studies and careful product placement, PRs can work carefully with CBD companies to raise awareness of the benefits of their products and solidify their brand image, without risking trouble with the ASA. With CBD brands and manufacturers springing up left and right, there are opportunities aplenty for PR firms to lend support, whether that’s from a consumer perspective, across food and drink, beauty or general wellness, or from a strategic business view.
Stories sell. It’s vital for a brand that wants to develop a sustainable, long-term plan to build a story which resonates with its audience. Strategic PR can therefore increase brand value and coupled with a digital marketing and social media strategy, boost engagement and elevate the profile of the business.
A wealth of opportunities
The legal cannabis industry is gaining traction and is one to watch. In relation to medical cannabis, the industry has called for change to improve patient access and pressure has been exerted on the government and regulatory bodies to normalise cannabis as an effective treatment for a myriad of health conditions In parallel, the CBD sector is only set to grow and in recent years, there has been increasing interest and investment into hemp, a versatile variety of the cannabis plant hailed as the next big thing in sustainability.
Cannabis is a commonplace yet spectacularly complex plant. It therefore needs a PR strategy which can uncover key angles and opportunities across a multitude of avenues to position brands within the space for success and growth.
Whilst there is still much to learn and navigate in cannabis, PR has an important role to play in changing attitudes as the industry continues to expand and evolve. I am excited to see where it goes next.
DBMR has added new report titled Global CBD Skin Care Market with data Tables for historical and forecast years represented with Chats & Graphs spread through Pages with easy to know detailed analysis. CBD Skin Care marketing research report provides key analysis on the market status of the CBD Skin Care manufacturers with market size, growth, share, trends also as industry cost structure. The market type, organization size, availability on-premises, end-users’ organization type, and therefore the availability in areas like North America, South America, Europe, Asia-Pacific and Middle East & Africa are kept into focus while creating this global CBD Skin Care market report. the expansion of the CBD Skin Care market was mainly driven by the increasing R&D spending across the planet , however latest COVID scenario and economic slowdown have changed complete market dynamics.
CBD Skin Care marketing research report bestows clients with the simplest results and for an equivalent , it’s been produced by using integrated approaches and therefore the latest technology. With this market report, it becomes easier to determine and optimize each stage within the lifecycle of an process that has engagement, acquisition, retention, and monetization. This market report gives a wide-ranging analysis of the market structure and therefore the evaluations of the varied segments and sub-segments of this industry. to not mention, several charts and graphs are used effectively within the CBD Skin Care report back to represent the facts and figures during a proper way.
Global CBD skin care Market is set to witness a healthy CAGR of 32.95% in the forecast period of 2019- 2026. The report contains data of the base year 2018 and historic year 2017. Increasing awareness about the benefits of CBD infused personal care products and rising self-consciousness among population are the factor for the market growth.
Few of the major competitors currently working in the global CBD skin care market are Kiehl’s, Cannuka, LLC, Elixinol Global Limited, Medical Marijuana, Inc., ENDOCA., Lord Jones., VERTLYBALM., THE CBD SKINCARE CO., LEEF ORGANICS., JOSIE MARAN COSMETICS, CBD For Life, Kana Skincare, Apothecanna, KBLCOSMETICS., Pacific Roots, LLC., CBD Care Garden, LLC, FOLIUM BIOSCIENCES, Ecogen Labs, Nordic Oil., Satliva, among others.
Global CBD Skin Care Market By Source (Hemp, Marijuana), Type (Oil, Creams & Moisturizers, Masks & Serums, Cleansers, Others), Application (Mass Market, Smoke Shops, E-commerce, Others), Distribution (Online Sales, Offline Sales), Geography (North America, Europe, Asia-Pacific, South America, Middle East and Africa) – Industry Trends and Forecast to 2026
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Table of Contents: CBD Skin Care Market: 1 Introduction 2 Research Methodologies 3 Executive Summary 4 Premium Insights 5 Market Overview 6 Industry Trends 7 Compliance in CBD Skin Care Market 8 CBD Skin Care Market, By Service 9 CBD Skin Care Market, By Deployment Type 10 CBD Skin Care Market, By Organization Size 11 CBD Skin Care Market Analyses, By Vertical 12 Geographic Analyses
This CBD Skin Care Market Research/analysis Report Contains Answers to your following Questions:
• Which Manufacturing Technology is employed for CBD Skin Care? • What Developments Are happening therein Technology? • Which Trends Are Causing These Developments? • Who Are the worldwide Key Players during this CBD Skin Care Market? • What are Their Company Profile, Their Product Information, and get in touch with Information? • What Was Global Market Status of CBD Skin Care Market? • What Was Capacity, Production Value, Cost and PROFIT of CBD Skin Care Market? • What Is Current Market Status of CBD Skin Care Industry? • What’s Market Competition during this Industry, Both Company, and Country Wise? • What’s marketing research of CBD Skin Care Market by Taking Applications and kinds in Consideration? • What Are Projections of worldwide CBD Skin Care Industry Considering Capacity, Production and Production Value? • What are going to be the Estimation of Cost and Profit? • What are going to be Market Share, Supply and Consumption?
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The Collaborative Laboratories for Environmental Analysis and Remediation (CLEAR) at the University of Texas at Arlington (UT-Arlington) and the University of Texas at El Paso (UT-El Paso) has begun collaborating with Curtis Mathes Grow Lights (CMGL), a subsidiary of the Curtis Mathes Corporation, and the hemp genetics company ZED Therapeutics. The research will involve characterizing the phytochemical effects of phytochrome manipulation using various LED horticultural lights of differing light spectrum, and novel high-yielding varietals of hemp. All of the hemp plants will be grown by renowned geneticists Adam Jacques, Christian West, and Oriah Love of ZED Therapeutics under the CMGL Harvester LED lights at their Oregon facility. Drs. Kevin Schug and Zacariah Hildenbrand will oversee the analysis of the corresponding samples for the expression of terpenes, flavonoids, and other classes of therapeutic compounds. The expression of 15 primary cannabinoid species will be performed concurrently by Matthew Spurlock of ZED Therapeutics.
“Since its inception, CLEAR has focused almost exclusively on improving environmental stewardship in the energy sector. It is nice to now diversify into the horticultural industry to better understand how chemically-diverse plants like hemp respond to different environmental-friendly LED lights,” says Professor Kevin Schug, Shimadzu Distinguished Professor of Analytical Chemistry and co-founder and the Director of CLEAR.
Hemp has recently garnered significant attention in the mainstream media as a result of the medicinal benefits of its primary natural constituent, CBD. The collaboration amongst UT-Arlington, UT-El Paso, CMGL and ZED Therapeutics is designed to better understand how the variable of light can influence the expression of other medicinal elements.
“We are incredibly excited about our growing collaborations with UT-Arlington, UT-El Paso, and ZED Therapeutics,” says CMGL’s COO, Robert Manes, “This particular research exploring phytochrome manipulation in hemp may unlock new lighting protocols whereby the modulation of different wavelengths is associated with the expression of different phytochemical profiles.”
This research also has the potential to discover novel molecules that may be present in the ZED Therapeutic hemp varietals using high-resolution exploratory instruments that are unique to the laboratories of CLEAR, such as Liquid Chromatography Quadrupole Time-of-Flight Mass Spectrometry (LC-QTOF-MS).
“We are always searching for new ways to expand our genetic catalogue and it will be interesting to see what sort of effects light modulation have on cannabinoid, terpene, and flavonoid expression,” says Adam Jacques of ZED Therapeutics, “Phytochrome manipulation, and any resulting epigenetic effects, is a poorly understood principle of horticulture and we see a significant opportunity with this research to unearth new knowledge.”
“Hemp is a unique plant both in its light spectrum adaptation and the wide range of phytochemicals it can potentially produce,” says Christian West of ZED Therapeutics, “I’ve been waiting my whole career to be a part of this research and having the lighting knowledge of CMGL combined with the analytical power of UT-Arlington and UT-El Paso is priceless in expanding our understanding of the plant.”